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Clickbait used to be the prey of shabby journalists and “some blogger probably sittin’ there in their parent’s basement wearing their pajamas blogging some kind of gossip or lie” as former Alaska Gov. Sarah Palin once observed.
Then it became the forte of “fake news.”
“How Teens In The Balkans Are Duping Trump Supporters With Fake News,” BuzzFeed reported in the run-up to the 2016 election; it credited a 16-year-old said to be operating BVANews.com with “averaging 1 million page views a month.”