PETA wins as Alaska Airlines backs out of Iditarod race

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PETA protesters have pressured Alaska Airlines to discontinue its support of the Iditarod Sled Dog Race, a sponsorship that has spanned 40 years.

The group has been staging protests at the company’s headquarters in SeaTac.

PETA heralded the decision and announced it has sent a box of vegan chocolates to the company as a thank you. It has already succeeded in getting several major companies to withdraw support, including Coca-Cola, Costco, Jack Daniel’s, Maxwell House, Nestlé, Panasonic, Pizza Hut, Rite Aid, Safeway, State Farm, and Wells Fargo.

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